Our Story

Born from passion. Built with purpose.

Maison Zero began with a simple but powerful realization: the world of luxury deserved a new ritual—one that celebrated the art of drinking without the alcohol.

The idea started when we looked for something special to drink—elegant, adult, intentional—and found only sugary sodas or uninspired “mocktails.” It didn’t make sense. Why should choosing not to drink mean compromising on taste, experience, or ritual?

So we asked a different question: what if abstaining could feel indulgent?

We built Maison Zero to answer that.

We partner with Europe's most exceptional producers of non-alcoholic wines and spirits—people who care deeply about craft, provenance, and balance—and bring their creations to discerning drinkers across the U.S. This isn’t about alternatives. It’s about elevation. A new kind of indulgence rooted in tradition, but made for today.

This is Maison Zero.
Luxury, redefined. Alcohol, optional.